Top 5 Books and Reference Apps Performance in Ireland in Q4 2023

In the fourth quarter of 2023, the top 5 Books and Reference applications in Ireland showed diverse trends in downloads, active users, and revenue. Below is an analysis based on data from Sensor Tower.

Audible: Audio Entertainment experienced fluctuations in weekly revenue, peaking at around $50.4K in late September and dropping to approximately $41.3K in mid-October. By the end of December, revenue reached about $46.6K. Weekly downloads for Audible ranged from 1.8K to 3.2K, with the highest figure recorded in the last week of December. Active user numbers remained relatively stable, hovering between 58.1K and 61.6K throughout the quarter.

Amazon Kindle showed steady weekly download numbers, fluctuating between 1.2K and 4.4K, with a significant spike in the final week of December. Active users for Amazon Kindle were consistent, ranging from 24.1K to 27.5K, peaking in the last week of the quarter.

BorrowBox Library had a stable download rate, with weekly downloads varying from 822 to 1.5K. Active users for BorrowBox Library were steady, fluctuating between 14.6K and 16.5K, with a slight dip in early December and a recovery towards the end of the month.

DeepL: translate & write saw weekly downloads ranging from 423 to 686, with a peak in late November. Active users for DeepL increased steadily, starting at 3.9K in early October and reaching 4.9K by mid-November, before stabilizing around 4.3K towards the end of December.

Hallow: Prayer & Meditation showed a varied trend in weekly revenue, starting at $961 at the end of September and peaking at $1.7K in mid-November, before ending the quarter at $1.8K. Weekly downloads for Hallow ranged from 227 to 1.2K, with a notable increase in late November. Active users for Hallow fluctuated, with numbers ranging from 2.5K to 3.9K, peaking in late November.

For more detailed insights and comprehensive data, visit Sensor Tower.